S. REDDY PARANI／ UX + GRAPHIC

Sushma Reddy
Parani.

UI & Graphic Designer·9+ yrs in branding & print design·Hyderabad, IN — open to remote·Photoshop · Illustrator · InDesign

UI & Graphic Designer — Branding, Print & Campaign Design

I turn client briefs into visual work that holds up across every surface — branding, print, and digital. Nine-plus years designing campaign identities, posters, infographics, social creatives, and websites, with a craftsman's eye for typography, color, and pre-press precision.

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Selected Work

05 projects
Voorlo App UI cover App / E-commerce

Voorlo — Mobile Commerce Platform

01 / 05
UX/UI Designer

A two-sided mobile platform connecting vendors and customers through products, offers, and deals — simplified into clear, easy-to-follow journeys for both sides.

App UI Mobile Design E-commerce
Aara Logo and Brand Identity cover Branding / Print

Aara Logo & Brand

02 / 05
Brand & Logo Designer

Logo and brand identity for Aara Ads & Print — a wordmark, colour system, and print-ready stationery built to hold up across signage and print collateral.

Logo Design Brand Identity Print
Suki Finance presentation cover Presentation / FinTech

Suki Finance PPT

03 / 05
Presentation & Deck Designer

Pitch deck design for Suki Global, a virtual finance and accounting services firm — cover, service overview, timeline, and contact slides built for client-facing presentations.

Presentation Design Pitch Deck Brand Application
Aquadry Gel packaging design cover Packaging / Industrial

Aquadry Gel

04 / 05
Packaging Designer — for Fullhouzz

Packaging design for Aquadry Gel, a calcium chloride desiccant pouch — label layout, brand mark, and safety information built to read clearly on the shelf and hold up in print.

Packaging Design Label Design Print
Fullhouzz logo and brand identity cover Branding / Interiors

Fullhouzz

05 / 05
Brand & Logo Designer

Logo and brand identity for Fullhouzz, a home interiors and décor brand — a geometric leaf mark, colour palette, and wordmark built around the line “Beautiful Inside, Elegant Outside.”

Logo Design Brand Identity Visual Identity

About & Craft

Tool stack

I start most projects the same way a researcher would — with a question I can't yet answer, and a whiteboard of assumptions to break. But I finish them the way a graphic designer does: obsessing over the kerning on a button label, the weight of a rule, the one photograph that sets the whole tone.

That combination is the point. A flow can be usable and still feel like nobody cared how it looked; a brand can be beautiful and still confuse the person trying to check out. Ten years across non-profits, logistics, and fintech have taught me the two aren't separate disciplines — they're one craft, practiced at different zoom levels.

"Good UX gets out of the way. Good design makes you want to stay a little longer."

Product & UX

  • Figma Daily
  • FigJam Daily
  • Maze / UserTesting Proficient
  • Framer Proficient

Visual & Brand

  • Illustrator Daily
  • Photoshop Daily
  • InDesign Proficient
  • After Effects Proficient

Systems & Handoff

  • Zeroheight Proficient
  • Storybook (w/ eng) Working
  • Notion Daily